Yad Bhatti

Ad fatigue occurs when your frequency is too high, causing your target audience to see the same ads repeatedly without converting. Some signs of ad fatigue include increased CPMs, decreased CTRs, increased CPAs, and higher frequency. Ideally, you want high reach and low frequency. Avoid going after people who have seen your ad and are […]

The secret ingredient to landing your dream digital marketing job isn’t a fancy degree. It’s all about resourcefulness, creativity, and a willingness to hustle. If I were to do it all over again, the steps below would remain the same: 1. Learn the lingo: Don’t know what CTR or CVR means? I highly recommend getting certified

With enough experience, eventually, you’ll be plagued with the ever-present risk of a disabled Meta (formerly Facebook) ad account. Even if you’re doing everything by the book, the reasons are usually unknown and responses from support are vague. It’s a shoot first, ask questions later process. With employee layoffs and increased investments in AI, the

Embracing AI in digital marketing is no longer an option; it’s a necessity. How to start: 1. Craft Written Content: This one is easy. Marketers can utilize ChatGPT or Bard to assist with content for blogs, social media, and ad copy; HOWEVER, use AI as a guide and not copy/paste. With the flood of AI content,

Looking back, Performance Max might have been Google’s saving grace. Over the past several years, Meta (formerly Facebook) has been steadily siphoning digital ad dollars away from Google. However, one game-changer emerged as the company’s saving grace – Performance Max. Before Performance Max, acquiring new customers from Google was tough. You relied on non-branded keyword

I compare Google AdWords to fire. Used correctly, fire can be extremely useful. It can cook your food and keep you warm. Misused and it can burn your house down. After auditing hundreds of Google AdWords accounts, I continually see the common mistake of using broad campaign targeting and keywords. The problem with broad in

Advising startups and small businesses on managing and creating a comprehensive digital marketing program can be challenging. I often give advice no start-up wants to hear; It must be holistic, there’s no magic bullet, and don’t start with paid advertising immediately. I’m usually met with some resistance, but I will outline my reasoning below. It