What is ad fatigue and how to detect it

Ad fatigue occurs when your frequency is too high, causing your target audience to see the same ads repeatedly without converting.

Some signs of ad fatigue include increased CPMs, decreased CTRs, increased CPAs, and higher frequency. Ideally, you want high reach and low frequency.

Avoid going after people who have seen your ad and are not interested. Keep your ads fresh and your audience engaged!

If you see signs of ad fatigue, take action:

– Expand your target audience
– Adjust budgets to reflect the size of that audience properly
– Consider increasing CPA bids to win more auctions

There’s plenty of fish in the sea, but fish where the fish are!