Paid Media (Google AdWords, Bing Ads, Facebook Ads, Outbrain, Instagram Ads, etc.) has massive benefits to bringing relevant audiences to your website. However, before embarking on spending your hard earned money on Paid Media, I always suggest starting your digital marketing program with tons of relevant content.

The best investment a small business can make is constantly churning out content on various platforms, such as your website, blog, social media channels, newsletters, etc. Not only will your content eventually get picked up by search engines, but you will retain your brand’s awareness in front of the people who are connected with you via social media and email lists.

If you don’t have the time, think about hiring a recent grad who has a degree in journalism, English or writing experience in your industry.

A great read I highly recommend is Gary Vaynerchuk’s 2017 Key To Small Business Social Media Marketing. I take the same philosophy, but also apply it to your website, blog and newsletters. Content is still king, so make it a big part of your 2017 digital marketing plan.